ReBrand Awards: Milk Never Looked So Good

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By Jen Bekman Comment

schroeder_after.jpg

ReBrand recently announced the winners of their ReBrand 100 competition. They’ve only posted images from the top two tiers so far: Best of and distinction.

I just did a quick perusal, but the one that jumped out at me the most was bamboo design‘s rebrand for the Schroeder Company. The rebrand is above. Here’s a photo of the old branding:

schroeder_before.jpg

I like the look a lot, though it sort of screams “Milk is for Yuppies too!”. I imagine that it really stands out in the dairy case, since most dairy branding (at least the branding I can think of) is either largely unchanged for eons or purposefully retro. Milk is modern… who knew?

via the fine people at SpeakUp

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