Prada Preps Francesco Vezzoli's Pop-Up Museum

Prada has teamed with two of its favorite collaborators to present an ephemeral museum experience in Paris. Puckish Italian artist Francesco Vezzoli and AMO, the architectural think tank-cum-consulting arm of Rem Koolhaas‘s OMA, are the minds behind “24 h Museum,” which opens Tuesday, January 24—and closes 1,440 minutes later. The project will transiently commandeer the Palais d’Iéna. Designed by Auguste Perret between 1936 and 1946, it currently houses the French Conseil Économique, Social, et Environnemental.