If you’re among the hundreds of people cut from media jobs this fall, take inspiration from the story of Isobella Jade. The petite model wrote a memoir while standing in heels in the Apple store in SoHo, then self-promoted the heck out of it until she got an agent, dumped her, and self-published the book herself. As she’s continued to model, she’s launched a successful brand, parlaying her fame into a popular podcast, an advice blog and a new graphic novel. If you’re looking for a second career, following Isobella’s advice might not be such a bad idea.
Isobella joined the mediabistro.com Morning Media Menu podcast this morning, where she spoke to host Jason Boog of GalleyCat and special guest host FishbowlNY editor Amanda Ernst about her self-promotion techniques and advice for aspiring writers.
“Writing is not enough,” she said. “You can be a great writer, you can have a wonderful story…but it really comes down to marketing these days.”
Also discussed: this week’s sad layoff news from Time Inc. and The Washington Post.
You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.