Pantone Opens Branded, Colorful Hotel in Brussels

Over the past couple of years, Pantone has been actively branching outside of their standard operations, getting involved in branded side-projects and licensing deals. Or in their own words: “colorful, design-driven products to touch and tempt consumers” (most recently, you might recall our talking about their limited-edition run of shoes for Seavees). Now they’ve gone even bigger, with the launch of the Pantone Hotel, just opened in Brussels. Designed by Michel Penneman and Oliver Hannaert, the hotel features rooms and meeting spaces inspired by their color chips, sparingly highlighting them in various ways as they’re surrounded by white walls, white bedding, white everything.