Oregon Newspaper Removes Handgun Ad From Mass Shooting Coverage

Alerted to the Kimber overlap, The Oregonian acted quickly.

In the midst of an emotionally wrenching breaking news cycle, Oregon’s oldest daily newspaper was reminded of the challenges of serving up the proper digital ads. To its credit, The Oregonian handled the situation quickly and efficiently.

Several readers pointed out via Twitter Thursday that the article “Mass Shooting on Roseburg College Campus, Possible Hate Crime, Draws Heavy Interest From Feds” was paired with an advertisement for a Montana firearms manufacturer:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in