Today on the mediabistro.com Morning Media Menu podcast, host Matt Van Hoven of AgencySpy and special guest host TVNewser‘s Kevin Allocca “CNN Newsroom” anchor Don Lemon, who discussed user-generated content, Twitter and blogs and how he uses them on his show.
“I’ve been using it on the show now for over a year,” Lemon said of user-generated news. “I think Rick [Sanchez] and I were the first two to use it. I actually had a personal [Twitter] account and sort of pitched it but didn’t do it on the air…We use Twitter, we use Facebook, I use whatever resource is available. I’ll use iReports, I’ll use my own…I went to Blog World last week and took a camera and shoot little vignettes and put them on the air. However I can get material, as long as it can be vetted and its real, I’ll take it from anywhere.”
Lemon also got a chance to tell some stories about his trip to Las Vegas last week for the Blog World Expo, where he focused his coverage on the death of print journalism and the future of newspapers. Lemon also helped to launch the Twitter trending topic #bcancer, which remained the top trending topic on Twitter for four days and helped raise money for breast cancer while creating a Guinness World Record, he said. “It’s really crazy how social media takes the power of an idea to the next level,” he said.
And what happens in Vegas doesn’t stay there for this anchorman. Stay tuned until minute 27 to find out what we mean.
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