Olympics Set a Non-Michael-Phelps-Related World Record

And it involves ringtones. From People’s Daily Online:

The Olympic theme song, entitled You and Me, was downloaded 5.73 million times via wireless music platform by 220,000 person-time per hour within 26 hours from 10:00 pm August 8 to 12 pm August 9, said the spokesman for China Mobile on August 12, 2008.

This breaks records in dissemination speed and sales speed of a single song in the history of wireless music.

China Mobile cellphone users could upload the song immediately after it was issued via wireless music platform.

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