Olympics Burn Brightly for WNBC Atop the Weekly Ratings

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By Jerry Barmash Comment

The London Olympics easily won the week for WNBC, despite the flood of complaints the network received about its handling of the prime time, tape-delayed coverage.

The seven days included in the weekly survey by Nielsen, earned the Top 7 spots, blowing away the competition in the process.

Proving the popularity of women’s gymnastics, the number one Olympics installment was last Thursday night. American Gabby Douglas became the first African-American gold medalist in the All-Around, and an estimated 2.5 million WNBC viewers watched with an impressive 12.9 rating.

Hardly a drop-off on the other nights, as Tuesday, July 31 yielded 2.4 million viewers and a 12.5 rating.

In the remaining positions, prime time coverage hosted by Bob Costas, averaged more than 1.9 million viewers and a 9.9 rating.

More from the Top 10 after the jump

 

  • New York TV ratings. Week of August 5:
Finish Show Network Viewers Rating
8th 60 Minutes WCBS 573K 2.9
9th True Blood HBO 526K 2.7
10th La Que No Podia Amar WXTV/Channel 41 448K 2.3

 

WABC/Channel 7 made its only appearance in the 19th-place tie with America’s Funniest Videos (331,000/1.7).

WNYW/Channel 5 was shut out of the entire Top 30, while VH1 made a rare visit at number 14 with Love & Hip Hop (353,000/1.8).

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