NYT Takes On Wall Street Journal With Beefed-Up Prep School Coverage

New York Times executive editor Bill Keller is staying cool in light of The Wall Street Journal‘s forthcoming New York metro section. He’s staying so cool, in fact, that he told Howard Kurtz today that his paper was responding to the Journal’s attack with a new private-school beat and a couple weekend features.

As Keller told The Washington Post‘s Howard Kurtz:

“We’ve treated the Journal’s challenge as an occasion to fortify our news report with some new beats, including one on private schools,” says Keller, who has also lured a culture reporter from the Journal.

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