NYT Ad Consultants: Ending TimesSelect A Good Move
Something interesting. In an interview with Wired News, a representative of the New York Times‘ new digital advertising partner praised the death of TimesSelect:
“These folks are industry leaders for a reason–they have great content. But the nature of digital media is unique, given the infrastructure required. All of those things combined present a problemset that can’t be solved with Excel and good intentions. The relationship between newspapers and their market is changing from the doorstep to the browser–and with the recent news of the end of the subscription model, the industry is exploring.
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