X marks the spot. The identity for the new event was created by Base New York.
The Bloomberg Administration has been busy pumping up the NYC tech scene and fashion industry, and now it’s focusing on design of all disciplines with NYCxDESIGN, a collaboration among the City Council, Mayor’s Office, City agencies, and a steering committee of 33 design stars ranging from MoMA’s Paola Antonelli to AIGA/NY President Willy Wong. The inaugural twelve-day event, smartly sandwiched between Frieze and ICFF, kicks off on May 10 with happenings that will showcase NYC designers and more, from design-centric institutions and retailers to curators and educators, with the goal of driving economic development.
According to the Center for an Urban Future, NYC is home to more design firms than any other city (L.A. comes in a rather distant second), and the May event will seek to attract even more designers and manufacturers to the city, generate new sales and export opportunities for local designers, and increase design-based tourism. City Council Speaker Christine Quinn is setting her sights even higher. “NYCxDesign will help demonstrate that New York City is the design capital of the world,” she said in a statement. London, Milan, and Paris–consider yourself warned.