The New York Times’ digital offerings continue to lure readers. The Times company announced that in 2013, revenue from digital only subscribers jumped 36 percent. In the fourth quarter alone, the Times added 33,000 digital subscribers for a total of 760,000. Imagine if the paper had started charging for digital access in the late 90s.
The increase in fans of the digital Times was fortunately enough to offset declines in ad sales. Print advertising dropped 1.6 percent during the fourth quarter of 2013, and digital advertising declined by 0.2 percent. Total revenue was essentially flat for the year.
Mark Thompson, CEO of the Times Company, was optimistic about the news. “Our 2013 results reflect progress in some of the fundamentals of our business,” he said.