Score one for often-criticized Newsweek. According to Ad Age, the March 19 issue of the magazine will be revamped back to its 1960s look for a special “Mad Men” edition. Tina Brown told Ad Age that Newsweek and the show are a perfect match.
‘Newsweek was very much on the cultural forefront at the time of the show. It covered the events that are so much of the background for the show’s drama — the burgeoning civil rights movement, the women’s rights movement, the Vietnam War. That was Newsweek’s cutting-edge beat and its flourishing journalistic subject. So it seemed like a wonderful marriage in a sense to take that and apply it to the magazine, to make the magazine an homage to the period.’
The issue will feature a cover story on “Mad Men” (premiering March 25!!!) and content on how advertising has impacted America. Newsweek is also hoping any advertisers for the issue will adhere to the 1960s designs that will be employed throughout the magazine.
We’re sure some people will think this is gimmicky and corny, but to hell with them. We think this is a great idea. Something tells us Don (and Dick) would like it too.