We loved The New York Times’ amazing “Snow Fall” piece, written by John Branch. It turns out a lot of other people did, too.
According to a Times memo obtained by Jim Romenesko, the feature grabbed 3.5 million page views, was shared over 10,000 times on Twitter, and at its peak (no pun intended), was visited by 22,000 people at once.
“The Times is a premiere online destination for news and information, but rarely have we been able to create a compelling destination outside the home page that was so engaging in such a short period of time on the Web,” wrote Jill Abramson, in the memo.
For the full note, click through.