New York Times Reveals iPad App

All of those whispers about The New York Times working with Apple to develop something special for their new tablet device are rumors no more. Today, Apple’s CEO Steve Jobs debuted the tablet — named the iPad — and, as expected, a Times team unveiled their special iPad app.

The Times Martin Nisenholtz and Jennifer Brook spoke at the event, revealing that a team from the paper came to Apple’s HQ in Cupertino three weeks ago to develop the app.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in