New York Times Set to Launch Lower-Priced Digital Subscription Option

By Richard Horgan Comment

DigitalMediaStrategiesLogoPicking up on a speech given today at the Digital Media Strategies conference in London┬áby NYT executive vice president, digital products and services Denise Warren,’s Rachel Bartlett got the scoop on the first of several new digital products designed for more “price-sensitive” consumers. From her report:

Linda Zebian, manager of corporate communications, told over email that “NYT Now is the first of those products and will cost approximately $8 a month. Other entry level products in development focus on opinion and cooking.”

The $8 price tag will be $7 lower than the current lowest-priced digital subscription package, which carries a monthly charge of $15, she said. Zebian also added that products “above our current portfolio” in terms of cost will also be part of the mix.”

In her speech, Warren said NYT Now was being targeted at mobile users and will offer “the perfect briefing, on stories up ahead that our editors have their eye on.” Read the rest of Bartlett’s report here.