All the Competition News That’s Fit to Recall

By Richard Horgan Comment

newyorktimes-logoThe answer to this great trivia question is: D.M. Redfield. He’s the New Haven, Connecticut reader whose proposed new motto for the New York Times was declared the winner back in 1896.

Wisely, in the end, the NYT decided to stick with “All the news that’s fit to print.” From Adrienne LaFrance’s item for The Altantic about the paper’s $100 tagline-our-paper competition:

The Times wrote that it had received entries from nearly every state in the union — there were 45 of them in 1896 — and signaled out entries from women. Many contestants “wholly ignored the request for a motto or phrase of only ten words of less,” the Times wrote. Some of the other ideas that readers sent:

“What it doesn’t print, you don’t care to read.”

“Out heralds The Herald, informs The World, extinguishes The Sun.”

“The best organized gleaner of news and sower of thoughts.”

“Buy The Times—We do the rest.”

So what was Redfield’s winning entry? Click here to find out.

In 2007, the Times promoted its website with the tagline “All The News That’s Fit To Click.”