As the search for the almighty dollar continues, word is that the New York Times is currently testing out new products, and one of those is an edition that would target college students.
Forbes reports that Denise Warren, the Times’ chief advertising officer and general manager of nytimes.com, admitted the paper is currently measuring “the potential for an entry-level product.”
A spokesperson then confirmed that to Forbes:
We are testing concepts for how to package our core digital subscription bundles and/or potentially introduce new paid products as we close in on two years after the digital subscription launch. This one, yes, is something designed for first users, but I can’t give you much more clarity as we are in a testing/surveying phase.
Our first thoughts about this new version centered on all the jokes we could make. For example, a college Times would have headlines such as “For Freshman, a Fatty 15” or “Shower Caddie Crisis Exposes Dirty Students.” There could even be fake trend pieces that declare “Bros Stop Loving Bros.”
However, sources said the college edition would just be a limited version of the regular Times, priced lower so that 20-somethings could afford it. Oh well.