The Audit Bureau of Circulation has released its report for the six month period ending in September, and the numbers looked good for The New York Times. According to the report, the Times’ circulation jumped by 40 percent, thanks to digital subscribers.
The Times’ digital readers — which includes online and those who read on tablets — now total at 896,352, good for the top spot among the 25 dailies the ABC measures. Overall, subscriptions for the daily edition of the Times went from 1,150,589 one year ago, to 1,613,865.
Despite that bump in numbers, the Times is still number three overall, behind The Wall Street Journal and USA Today, which have a circulation of 2,293,798 and 1,713,833, respectively.