The Madison Square Garden took home 14 of the prestigious 2011 PromaxBDA Sports Media Marketing Awards, more than any other company in the country.
The national competition recognizes outstanding marketing, promotion and design work from cable and broadcast companies, sports leagues, teams and governing bodies.
MSG Networks was the only regional network to take home the prestigious Titanium Award for Best Use of Original Music or Sound Design for its “MSG Plus Summer Image” campaign.
In addition, MSG Networks was honored with seven awards in the Regional and Local Division, including the popular “Knicks Carmelo Coming Home” campaign, which won two Gold Awards for Best Spot and Best Use of Music, and the “Knicks From Then Until Now” campaign, featuring the voice of actor John Turturro, which also won a Gold Award for Best Overall Integrated Marketing Campaign. MSG Networks also won an award for its print campaign for WFAN’s Boomer & Carton show, which is simulcast on MSG Network weekdays from 6:00 a.m. to 10:00 a.m.
“We are extremely proud to be recognized as the best in the industry in delivering world-class marketing and promotion,” said Hank Ratner, president and chief executive officer of The Madison Square Garden Company. “Receiving more awards than any other sports or media company is an extraordinary honor, and speaks to the depth of The Madison Square Garden Company. We’re proud to set the standard for excellence and creativity, and applaud the creative talent of our committed teams at MSG Media and MSG Sports.”
The Knicks and Rangers, which are a part of the MSG Sports division, captured a total of six awards, including three Gold Awards, for the teams’ marketing, in-arena promotions and digital platforms.