At last week’s Magazine Innovation Summit, the Magazine Publishers of America opened the show with a video entitled “Twenty Tweetable Truths About Magazines.”
The video, which includes facts like “Magazine subscriptions increased in the first half of 2009,” and “Magazine readers pay attention to magazine ads. They don’t pay to avoid the advertising as they do with other media,” kicked off the media conference with a sense of hope about the struggling industry facing tough times.
A lot of the magazine news that we report here is not positive, so it’s encouraging to see 20 real facts that are upbeat. But they only tell part of the story — although admittedly its the part that the MPA wants to emphasize. The video made us excited, but then we thought, “If all this is true, why are so many magazines closing? Why are so many people losing their jobs?”
Watch the video above, and and tell us what you think. Tweet at will.