MPA Airs Online Commercial for Print Mags
Magazine publishers are so convinced that online media isn’t crowding them out, they’ve made a YouTube video to tell everyone.
The spot is part of a broader push by the Magazine Publishers of America to reassert the importance of print publications. With an estimated value of $90 million, “The Power of Print” campaign will run in a broad swathe of print magazines as part of a joint effort by publishers to dispel the myth that the Internet is laying a serious beatdown on glossies.
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