Milton Glaser Versus Global Warming

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By Stephanie Murg Comment

glaser gwIf you, too, had the best of intentions but just couldn’t manage to sit through the PowerPoint deck-plus-Al-Gore-on-a-plane-B-roll that is An Inconvenient Truth, Milton Glaser has boiled down “global warming” and “climate change” into a new campaign that calls out these terms as the clumsy euphemisms they are. The bottom line: “It’s not warming, it’s dying.”

With his signature inform-and-delight tactics, Glaser pairs this grim yet clear-eyed slogan with a roiling green orb that suggests the planet Earth viewed from space—as its expanse of life-sustaining terrain recedes into blackness. On Friday the message debuted as a billboard at New York’s School of Visual Arts, where Glaser serves as a faculty member and acting chairman of the board (look for the billboard on the western exterior wall of SVA’s East 23rd Street building). Spread the word—and the orb—in button form: available in $5 sets of five here. SVA also plans to distribute free buttons on college campuses nationwide.

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