Starting on Monday, the free newspaper Metro will unveil a new design in its New York, Boston and Philadelphia editions (see right).
The new look will include a “sleeker design and more sophisticated look while maintaining the concise, contemporary and colorful elements readers look for every day,” said publisher Metro International. The paper will also now have an “oversized masthead,” new “bold” headline fonts and an updated color palette. Seems like they’re giving up inches previously dedicated to content to a new stylish design meant to draw in readers of the free pub.
The Metro‘s content will now be split into three sections: news, “My Metro,” and sports. Metro will also feature contributions of “industry experts,” many of which come from the Web, like Chow.com, Thrillist, DealBreaker.com, Geeksugar and Flavorpill as well as traditional media like CNN, Fodor’s and Conde Nast magazines Self, Wired and Lucky.
“Heightened expert analysis, commentary, powerful pictures and reader views will enhance Metro‘s editorial core keeping the news dynamic, fresh and interesting,” said Tony Metcalf, Metro U.S.‘s editor-in-chief. “Metro is known to innovate, changing print and design history several times, and leading the pack in targeting the hard-to-reach metropolitan. This redesign is the next stage of that.”
Related: Newsday‘s New Look