New figures from comScore show that Mail Online, the website of the UK-based Daily Mail, passed The Huffington Post in March to become the second-most visited “newspaper” site in the world. (The most popular website is still the New York Times, by a wide margin.)
According to comScore, Mail Online reported a 27% rise in unique visitors between February and March, to 39,635,000. Huffington Post, meanwhile, recorded a 20% lift, to 38,429,000 unique visitors.
Guardian reports that Mail Online has “grown exponentially in the past three years, in part due to its showbiz-laden front page, but also because of its focus on U.S. news. Associated [Newspapers, the Daily Mail‘s owner] has been hiring editorial staff in New York and Los Angeles to feed its online news operation.”
Huffington Post, at least you’ll always have the most adorable kitten videos. They’ll never catch up to you there.