Magazine Newsstand Sales Suffer

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By Chris O'Shea

WorldNewsstandAccording to the Alliance for Audited Media’s (AAM) latest report, magazines continue to struggle on the newsstand. Single copy newsstand sales dropped 11 percent during the second half of 2013, as did paid subscriptions (down 1.2 percent) and total circulation (down 1.7 percent).

Fashion and women’s magazines fared the worst during the last six months of 2013. Glamour, Cosmopolitan, Vogue, Seventeen and People Stylewatch all saw newsstand sales drop by 20 percent or more.

It wasn’t all bad news for single copy sales. New York (up 55 percent),¬†Cond√© Nast Traveler (+44 percent), Men’s Fitness (+20 percent), HGTV Magazine (+15 percent) and Time (+11 percent) all enjoyed a good end to the year.