Sometimes, you just have to celebrate when things go from bad to not-so-bad. Such is the case with magazine ad pages. According to PIB’s latest report, ad pages declined by only 1.8 percent during the third quarter, which is better than the drops in the first quarter (down 4.8 percent) and the second (down 4.5 percent).
The big winners of the third quarter were women’s titles, as many got a boost from their September issues. Glamour posted a 19.6 percent increase, Harper’s Bazaar jumped by 9.6 percent, and Cosmo’s ad pages went up by 7.5 percent.
Mary Berner, President and CEO of the Association of Magazine Media, summed things up by saying “This is an encouraging trend, with consistent advertising growth in magazine media across platforms.”
Now go ahead everyone, celebrate the not-so-terrible news. Just don’t drink too much. You have to work tomorrow.