By Jen Bekman Comment

Chase.jpgBeloved mis(s)anthrope NM sent me this new logo yesterday, along with a note:

It’s very much a soft launch, but Chase “updated” their logo as well. It’s evident in any direct mail involving credit cards, and the new branch at the intersection of Worth and Church St, but I haven’t seen it elsewhere. Thankfully, since it’s dog ugly.

As I told Miss in email, I beg to differ… I think it’s, um, not horrible. It kind of has a weird 70s-idea-of-modern vibe that I find appealing. Does anyone else want to weigh in? Also, any information about who is developing the new ID for Chase would be much appreciated. As always, use the tips box over there —> or email me. (jen AT unbeige DOT com).