Lifefyre, a company with offices in New York and San Francisco, already counts among its clients the New York Times, Conde Nast and the Wall Street Journal. The social media platform’s client base has suddenly become much larger and is set to now grow at an even faster pace.
Per a release tipped by journalism.co.uk’s Sarah Marshall, Livefyre has acquired the popular social media storytelling tool Storify for undisclosed terms:
“Acquiring Storify made perfect sense,” says Jordan Kretchmer, founder and chief of Livefyre. “Livefyre powers social media and user engagement on the largest media properties and brands on the web. Storify also delivers a unique and vital curation tool for journalists and editors at many of those same companies…”
He says that with the addition of Storify, “[Livefyre’s] StreamHub is now the only real-time platform that enables both editorial and automated content curation from all the major social networks including Twitter, Facebook and Instagram.”
Intriguingly, Storify launched the same year as Capital New York (2010) and finds itself today in the middle of some similarly exciting acquisition news. In a few short years, according to the release, the social media storytelling tool has been used by more than one million journalists.