While they might not be in the NBA Finals this season, the Los Angeles Lakers are the champions of the social media world.
Social media company Unmetric determined the Lakers rank as the highest social media team from the 2012 playoffs. Miami was second followed by Boston, the Los Angeles Clippers and the Chicago Bulls.
According to Unmetric, the scores are “a scientific blend of 24 qualitative and quantitative social media metrics, weighted and balanced to produce a single benchmarkable number.”
“The NBA playoffs are a prime example of the American competitive spirit, not just for the teams and players, but also for the fans. The Unmetric NBA Playoffs report provides a first look at social media benchmarks and reveals how in the face of competition, brands adapt varying techniques to reach out to their fans and followers,” said Unmetric CEO Lux Narayan. “There’s always a Kobe vs. LeBron story, or the fans who claim they root for the underdog. This report looks deep inside the social media efforts of all these participants to truly understand the interaction between champions and fans.”
The Lakers have 15,462,526 connections (Facebook likes and Twitter followers) while the Clippers are the fastest growing team in Facebook (121 percent compared to last year).