Need marketing tips? Rent a copy of “Never Say Never” and start soaking up knowledge, Guy Kawasaki said this morning.
Speaking only partly tongue in cheek, Kawasaki said the Bieber movie is “the best marketing movie ever.”
“You’ll see how hard Justin Bieber works. He’s making 86 stops.” You’ll see how mentor relationships work. And “if you want to see about word of mouth marketing, there’s a section where Bieber’s people look in the parking lot for girls who don’t have tickets and give them tickets. It will bring tears to your eyes,” he said.
And for the skeptical in the audience, Kawasaki said, “do any of you work for a company that totally controls your market segment? I doubt it. Justin Bieber owns girls 9-16.”