WWD Chats With Time Inc.'s Joe Ripp

Alexandra Steigrad sat down with the chairman and CEO at the evolving media company's Midtown HQ.

This is probably not the look Time Inc. PR people were hoping for when they scheduled WWD reporter Alexandra Steigrad:

Ripp sat at a small round table that looked like it was borrowed from an elementary school teacher’s classroom.

Media disruption class is in session! Nonetheless, what follows is an intriguing Q&A with the chairman and CEO. Ripp underscores once again how well he thinks National Geographic has managed the transition from print to digital, pulls James Bond into the sponsored content equation and revisits a related cover hullabaloo:

“When we took an ad on the cover from Verizon on Time magazine, there was a big flap over that.

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