Acura Sponsors a Show About Other Cars

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By Richard Horgan Comment

A perfect Jerry Seinfeld premise, don’t you think?

AcuraNSXPer a recent interview piece by LA-based Bloomberg reporters Alan Ohnsman and Andy Fixmer, the second season of the comedian’s Crackle Web series Comedians in Cars Getting Coffee has a single sponsor – Acura. Although one episode featuring Sarah Silverman includes some product-placement conversation, Honda/Acura is basically paying for the privilege of wrapping online ads and a “Presented by” banner around Seinfeld rhapsodizing about other brands:

“From a traditional viewpoint, a lot of car companies or marketers would have dismissed this opportunity because he has other cars in it,” said Honda senior vice president Mike Accavitti. “I appreciate the old Porsche that he wants to show or the big Rolls-Royce that he wants to go pick up someone up in, the old Beetle he uses to get Larry David.”

In the first nine months of 2013, Acura U.S. sales are up 4.4 percent. Kudos to the Bloomberg gang for the article headline: “Seinfeld Pledges to Help Make Acura Master of Its Domain”.

[Pictured: Acura NSX]

Previously on FishbowlNY:
Larry David, Jerry Seinfeld: Nothing But Net Worth