So why did Maria Bartiromo trademark “money honey”?
Insider speculation via TVNewser:
“In the past six months, three things have developed that have made Maria very insecure.” And they are Sue Herera, Liz Claman and Erin Burnett. “Sue has the highest ratings of Business Day and does just as many public appearances as Maria but without the conflict. Liz has tied those top ratings, and landed a major interview with Warren Buffett (trumping Maria who had been trying to get him for quite some time). And Erin was basically dubbed the ‘New Money Honey’ by Newsweek in a recent article. In the meantime, Maria’s ratings are weak and have been for 3 years now, and she’s old news. Add the recent subterfuge she tried to pull off regarding the Citigroup flight, and she knows she’s in trouble. Enter ‘Money Honey’ coloring books.”