The Interactive Advertising Bureau (IAB) just released its findings on advertising trends in 2010 and 4Q 2010, and surprise! Internet advertising revenue is way up.
Not that we’re doubting the validity of the report. It’s just always funny when agencies release reports that are completely beneficial to them. It’s like when the police launch “internal investigations,” and shockingly never find that the cops they were investigating did anything wrong.
But anyway, companies really are spending more money online, and IAB has some pretty impressive stats to back that up. Here are just a few:
- Online advertising revenue in 2010 hit a record high of $26 billion, up 15 percent from 2009
- 46 percent of that advertising was search, up 12 percent from 2009
- Internet advertising has grown for the past five quarters straight
Randall Rothenberg, CEO of IAB, said the findings show that advertisers are adapting to the influence of the digital world. “Consumers have shifted more of their time to digital media – watching television shows and movies online – and advertisers now accept this multifaceted medium as a key component for reaching their targets.”