In Which We Covet Brad Goreski's Colorful Rolex

It’s not easy to improve upon a Rolex—and legions of chronophiles will tell you that it’s sacrilege even to contemplate doing so—but our fashionable friends at Moda Operandi flouted the watch mafia and invited 10 stylish types to “customize” a Rolex from Bamford Watch Department, a London-based company that specializes in tweaking pricey timepieces. Thanks to a relatively limited menu of adjustment options, the resulting Rolexes are striking, and the flash sale site has put them up for sale in an

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