The Huffington Post has a page/vertical for almost everything you can imagine, so why not give one to Chipotle? Okay, it’s not exactly a Chipotle site; HuffPost is calling it “Food for Thought.” But it might as well be one giant ad for the fast food chain. Everywhere you look — including the introduction by Arianna Huffington — Chipotle is mentioned.
At the top of the launch page, there’s a logo that reads “Food for Thought, in partnership with Chipotle.” That logo is found again in Huffington’s piece, but somehow she still feels the need to lead the article off with “I’m delighted to announce Food For Thought, a new HuffPost section in partnership with Chipotle.” Chipotle, Chipotle, Chipotle!
Oh, and that’s not all. Huffington includes a quote from Mark Crumpacker, Chipotle’s CMO who also happens to write for the site, in her piece. According to Huffington, the Food for Thought page was a natural fit for HuffPost.
“Food has always been an important part of HuffPost,” explained Huffington. “Bringing together people from different parts of my life and facilitating interesting conversations — preferably over food — is part of my Greek DNA! And celebrating the importance of bringing people together over a good meal is a theme already central to the coverage of HuffPost Food and HuffPost Taste.”
You know who serves a good meal? We’ll give you one guess.