How Journalists Can Find Scoops On LinkedIn
The bad news: It isn’t easy. (Far easier: searching for sources at a particular company.)
The good news: Given enough time/effort, anyone can (probably) do it.
By following companies or Q&A threads religiously, it’s possible to sniff out a scoop before anyone else.
Krista Canfield, senior manager of corporate comms for LinkedIn, explained on a recent conference call for journalists:
“[A New York Times reporter was] following Apple, and they noticed in their status update stream that a bunch of whole new people had joined Apple all at once.
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