How the iPhone will revolutionize journalism

Friday’s launch of the iPhone 3G means that millions more people will change how they interact with their cell phones. The iPhone represents a growing opportunity for news organizations to take on the mobile web and to recoup tech savvy consumers who have shunned old forms of media.

Gone are the days of waiting for the evening paper or the 7 o’clock news to find out about the day’s events. The iPhone provides instant information at the tap of a finger which gives users the ability to pull up any factoid in a matter of seconds.

This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in