HGTV Magazine to Increase Rate Base Twice Next Year


By Chris O'Shea Comment

Hearst’s HGTV Magazine, launched late last year, was a success right out of the gate. Today, Hearst announced that the title’s good fortunes will continue next year.

Starting with the January/February 2013 issue, HGTV Magazine will increase its rate base to  700,000, and then raise it again in July to 800,000.

“Based on the fantastic response to the magazine from both consumers and advertisers,we’re thrilled to be increasing our rate base so soon after launching,” said Dan Fuchs, chief revenue officer/publisher of HGTV Magazine. “With the strength of the HGTV brand behind us, we have created a new kind of magazine, home/lifestyle, that is resonating deeply with readers and is building incredible momentum in the marketplace.”