Hearst has announced that it is has invested in TV producer Mark Burnett’s company to form a new venture, which will feature Burnett creating new TV shows and other projects.
Burnett is most widely known for being the brains behind Survivor, so he knows how to produce a hit. Scott Sassa, President of Hearst’s Entertainment and Syndication division, hopes the new venture brings Burnett’s special touch to new heights.
“Survivor is to nonfiction what I Love Lucy is to sitcoms; it is the starting point for all of today’s storyline-based unscripted shows,” said Sassa in a company press release. “This venture provides Mark a platform and freedom to continue and grow his unique type of innovation. Together, we have a vision to create shows that have 360-degree businesses built around them. We will create businesses around every screen that are both in- and out-of-home experiences, and linear and interactive in nature.”
Let’s just hope all those expectations bring out more Survivor-like shows from Burnett, and not ones like Commando Nanny (which despite the amazing premise, never saw the light of day). Go ahead, click that link. We won’t judge you.