Sponsored content and native advertising partnerships often involve, for folks at the participating media company end, hours of grunt work in front of a flickering computer screen. But in the case of one such alliance announced this week, there’s a mighty and glorious detour from that routine:
As part of the year-long Waldorf Astoria Hotels & Resorts and Harper’s BAZAAR partnership, Waldorf Astoria will host Harper’s BAZAAR’s editors at two of the brand’s landmark properties, Southern California’s La Quinta Resort & Club, and Waldorf Astoria Chicago, to create fashion spreads inspired by each distinctive resort and destination. As part of the partnership, shoppable editorial well stories are scheduled to run in the May and November issues.
Now that’s more like it! Call it what you will: sponsored late checkout, native skinny dipping. Whichever term you prefer, we’re all for it.
The partnership will also encompass a dedicated e-mail campaign, ads across Harper’s various media channels and a co-branded e-commerce store.
[Photo via: waldorfastoria.com]
