Friends with Benefits, a movie that will undoubtedly garner heavy praise from critics, puts GQ on the big screen in a big way. According to Adweek, Justin Timberlake’s character is an art director for the magazine, which is prominently featured in the movie.
The idea to include GQ was Timberlake’s, and for that, he even got a tour of its offices:
Once the publication agreed, Gluck [the movie’s director] was able to tour the magazine’s real offices and chat with editors to get an authentic pulse. ‘We built the entire set of GQ based on their building,’ he says. Associate publisher Marcy Bloom even introduced him to Si Newhouse in the Condé Nast cafeteria.
Two takeaways from all of this: 1) Si Newhouse eats in the cafeteria! and 2) No matter how bad this movie is, at least Timberlake isn’t making music anymore.