That is, if you’re a man with a wide face you’re apparently a better negotiator than non-wide-faced counterparts.
According to a new study, researchers conducted several male to male negotiations in real estate transactions and salaries. They discovered that men with wider faces started out with a competitive mindset. Their colleagues actually entered with a cooperative mindset.
In one particular experiment, wide-faced men negotiated a signing bonus significantly higher than narrow faced men to the tune of $2,000. These wide faces rule the roost in buying and selling, too. In another example, when the wide face represented the seller, property went for a higher price. And when the wide face was the buyer? He negotiated a lower price than men with narrow faces.
Per The Wall Street Journal, lead author of the study Michael Haselhuhn indicated results are consistent with former findings about how wide-faced men enter negotiations. Results can help people in negotiations themselves. For instance, a narrow-faced man can expect more exchanges if the other person’s face is wider.