In the latest case of “Oh right, because magazines need as many revenue streams as possible,” Glamour has launched a partnership with Lane Bryant.
The deal includes a fashion line (Glamour x Lane Bryant), special print editions of Glamour, a video series and sponsored and standard advertising.
The first Lane Bryant branded special issue of Glamour “Chic at Any Size” features Ashley Graham on the cover. It’s on newsstands now. The second issue will coincide with the fashion line launch this fall.
“Glamour is thrilled to collaborate with Lane Bryant on this multidimensional program,” said Glamour publisher and CRO Connie Anne Phillips, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in