Recently Departed LAT Bureau Chief Jumps to Non-Profit World
It’s not uncommon for veterans of the daily newspaper world to transition to the realm of PR. But it’s a little more unusual when that leap involves a non-profit organization.
Geraldine Baum, who last month announced she was exiting as New York bureau chief for the LA Times, is the new vice president of communications and marketing for the Local Initiatives Support Corporation (LISC), which works to re-invigorate distressed neighborhoods. She will remain in New York and work in concert with more than two dozen satellite offices around the country.
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