George Meyer Sends Up Airline Branding

We understand that you’re saving the latest issue of The New Yorker (and the promise of a swell fact piece by Patricia Marx about the wacky world of high-end timepieces as she reports from Baselworld) for your imminent Memorial Day weekend plane/train/car/van/burro ride to Bilbao/Sag Harbor/Hoboken/Niagara Falls/The Grand Canyon, but we simply couldn’t resist sharing this excellent piece—a bite-sized Shouts & Murmurs that sneaks in among this week’s Talk of the Town casuals—by George Meyer about the wondrous absurdities of frequent flyer program branding.