Freudian Hip: Selima Optique Teams with Neue Galerie for Sigmund-Style Sunglasses

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By Stephanie Murg Comments


(Courtesy Neue Galerie)

“The doctor should be opaque to his patients,” wrote Sigmund Freud, “and, like a mirror, should show them nothing but what is shown to him.” Sounds like a job for a sweet pair of shades. The psychoanalyst’s signature round-framed specs get summer-ready with the Selima Optique Freud Sunshades (pictured), specially designed by Selima Salaun for New York’s Neue Galerie. The museum, which is devoted to early twentieth-century German and Austrian art and design, commissioned the limited-edition sunnies, and they are available exclusively at the Neue Galerie design shop and online store. The handmade polished tortoise frames, with UV400-protective green lenses, pair perfectly with the luxe leather glasses case from R. Horn: it’s an authorized reproduction of the case exhibited at the Sigmund Freud Museum in Vienna. The dark green pebbled calf-skin exterior (superego?) conceals a cardinal red interior that is all id.