The honeymoon for Dave Price appears to be over at Channel 5. A person with knowledge of the situation tells FishbowlNY that Sharri Berg, the SVP of the Fox Television Stations Group, visited WNYW recently to talk about Good Day New York.
The source says, Berg was joined by a consultant to help fix the morning broadcast. Price took over the Good Day co-hosting in early July with Rosanna Scotto, after Greg Kelly was promoted to night side. Ernie Anastos lost the high-profile 10 p.m. newscast.
Price, a one-time Good Day weather anchor, has felt the brunt of the criticism since his WNYW return.
Last week, our poll found a whopping 50-point margin of respondents wanted Price ousted in favor of Kelly.
Beyond that, Fox is scrambling to put out the fire, as the Scotto/Price chemistry has been sorely lacking. That, in turn, has already translated into ratings for rival WPIX, either winning key demos, or coming close, in the typically quiet July sweeps period.
This is not the first time since the July changes that Fox executives met with WNYW management. We reported two weeks after the anchor swap that meetings were held for Kelly “damage control.”