National Public Media, the corporate sponsorship firm for NPR, PBS and Boston-based WGBH, named Stephen Moss its president and chief executive officer yesterday.
It’s a perfect time to announce the change, as NPR is coming off its pledge week and CEO Vivian Schiller just last week proclaimed that her organization had the tools to survive the recession that’s bogged down the media industry.
Moss, a former technology executive with a background in print media, joins NPM from the web technology company Evri, where he served as vice president of business development. Prior to that, Moss worked for Microsoft as VP of sales, and general manager of Bill Gates-owned Corbis. While there, he helped launch the MSN video service. Moss also previously worked as CEO of Internet ad network DoubleClick Media.
Moss started his career in advertising sales at McGraw-Hill’s magazine publishing division, and he went on to lead sales divisions for Thompson Financial’s American Banker and BusinessWeek in Asia. He also worked on the agency side at Seavex Limited, working with clients like BusinessWeek and CNN.
His technology and Web sales experience will no doubt help Moss connect with sponsors who support public radio and television in the U.S. As the main corporate sponsor of NPR, PBS and WGBH, NPM represents assets like “Morning Edition,” “All Things Considered,” and “Newshour” to local and national corporate sponsors. Explained NPM:
“NPM helps sponsors effectively reach the highly sought after 32 million listeners to public radio stations and the 60 million viewers of public TV stations. The combined public media network has a powerful and growing digital reach with more than 80 million monthly page views to PBS.org and NPR.org, with 9 million unique monthly users to each service.”
Moss replaces Robert Williams, the founder of NPM’s predecessor National Public Broadcasting. Williams had served as NPM’s CEO since 2007.